The Task

One column, one photograph per piece, one price. We removed reviews, badges, and banners until only the object remained. The checkout is four fields long.

Cart abandonment fell by a third, and every firing since launch has sold out before the kiln cooled.

Kiln sells hand-thrown ceramics made by three people in a converted furnace room. Their shop needed the honesty of the workshop, not the polish of a marketplace.

The Approach

One column, one photograph per piece, one price. We removed reviews, badges, and banners until only the object remained. The checkout is four fields long.

Cart abandonment fell by a third, and every firing since launch has sold out before the kiln cooled.